4/19/54 DUMMY NUMBER 2 REAL SECOND ISSUE SPORTS ILLUSTRATED MAGAZINE #2– PROGRAM

Description

It’s an exceedingly rare second prototype for the upcoming August 16, 1954 Sports Illustrated Volume One Number One, First Issue for circulation. 132 glossy pages, plus covers!!
VINTAGE ORIGINAL RARE! ORIGINAL SECOND PROTOTYPE ("DUMMY 2") FOR SPORTS ILLUSTRATED MAGAZINE PUBLISHED 4/19/54 “THE NEW WEEKLY SPORT MAGAZINE”
!!
DESCRIPTION:
This offered item is a New SPORT Magazine, DUMMY No. 2, dated April 19, 1954.
It’s an exceedingly rare second prototype for the upcoming August 16, 1954 Sports Illustrated Volume One Number One, First Issue for circulation
. It was issued by Time, Inc. Publishing in very small quantities on a pilot basis to potential readers and advertisers to get feedback opinions on the publication before going to mass public release. It resembles the first Sports Illustrated with identical 8 x 11.5” format, 132 pages plus covers, but lacks the iconic Sports Illustrated Logo. The great vintage advertisements, many in color, were real, rather than all pulled from stock as was done in Dummy #1. The articles are timely to spring season, as when magazine was published, including the 29th anniversary of Babe Ruth’s “Big Tummy Ache”, an event that required surgery and greatly impacted the 1925 baseball season where Washington again won the Pennant. Pictures and coverage of new Braves star Bobby Thomson’s disastrous breaking his ankle in spring training, Masters golf won by Sam Snead, reminiscing the end of the St. Louis Browns who became the Baltimore Orioles in 1954. Also included is coverage on the Kentucky Derby, California trout fishing, bowling, National Parks, boxer Bobo Olson, James T. Farrell on early baseball, and lots of other interesting articles, some with terrific color.
It’s pretty easy to see this magazine would be successful once it went “big-time” in four months!
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Please read terms below
CONDITION (see picture for detail):
Grading is a subjective and inexact art, please see photos for details and decide yourself. I consider this beautiful NM-MT. All pages present, clean, vibrant graphics and artwork. Inside very clean and off-white. Email me for more detailed description. SOLD AS IS, so please ask questions before bidding. Any defects visible in the pictures will be considered as described.
PLEASE KEEP IN MIND THAT I SELL VINTAGE ITEMS AND ALL USED OR VINTAGE ITEMS MAY OR MAY NOT HAVE SMALL OR MINOR DEFECTS NOT NOTED, THEY DO NOT DETRACT FROM THE OVERALL DISPLAY OF THE PIECE.
TERMS:
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