Ajax Cleanser Ad: Twice As Easy Twice As Fast ! from 1950's

Description

This is an
Ajax Cleanser Ad
.
Hard to Find Early Pages!
Great Artwork!
This
was cut from the original newspaper Sunday comics section of
1930's -1950's.
Size
: 7.5 x 15 inches (Third Full Page).
Paper
: Some light tanning/wear, otherwise: Excellent! Bright Colors!
Pulled from loose sections!
(Please Check Scans)
Free Postage
!
(USA) .00 International
Flat Rate
.
I combine postage on multiple pages
. Check out my other auctions for more great vintage Comic strips and Paper Dolls.
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*Fantastic Pages for Display and Framing!
Ajax (cleaning product)
From Wikipedia, the free encyclopedia
Ajax
Ajax logo
Inception
1947
Manufacturer
Colgate-Palmolive
(US and Canadian detergents rights owned by Phoenix Brands)
Available
Yes
Ajax
is a brand of
cleaning agent
products, introduced by
Colgate-Palmolive
in 1947 for a powdered household and industrial cleaner. It was one of the company's first major brands.
[1]
The cleanser ingredients include
sodium dodecylbenzenesulfonate
,
sodium carbonate
, and
quartz
.
[2]
Contents
[
hide
]
1
History
2
Etymology of name
3
Advertising in popular culture
4
See also
5
References
6
External links
History
[
edit
]
The Ajax name was transferred to a line of household cleaning products and detergents; the line enjoyed its greatest success in the 1960s and early 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to
Procter and Gamble's
Mr. Clean
(debuted 1958). Ajax' success as the so-called "White Tornado" forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in 1963.
Other Ajax products included Ajax Bucket of Powder, an
ammoniated
power floor cleaner (1943); a short-lived spray cleaner (1960); Ajax Laundry Detergent (1964); and Ajax Window Cleaner with Hex ammonia (1965). The last successful Ajax line extension in North America, Ajax for Dishes, debuted in 1971; now known as Ajax Dishwashing Liquid, it and the flagship powdered cleanser are the only two Ajax products sold to consumers by Colgate in the United States. The brand name continues on a line of industrial detergents, cleaners and disinfectants.
[3]
Colgate-Palmolive Company
sold US and Canadian rights to the Ajax brand name on laundry detergents, as well as to other laundry products as
Fab
and
Cold Power
, to
Phoenix Brands
in 2005.
Ajax Laundry Detergent was available in a liquid formula, with or without bleach, beginning in the mid-1980s.
In the Philippines, Ajax became the popular detergent brand in the market from 1960s until its discontinuation in the year 2000 due to the major popularity of two largest rival detergent brands in the Philippine market today, Surf of Unilever and Tide of Procter and Gamble.
Three Ajax Spray n' Wipe products (an all-purpose cleaner, a bathroom cleaner, and a window cleaner), well known in
Australia
and
New Zealand
, are among market leaders.
[4]
Etymology of name
[
edit
]
Ajax Bleach container from Mexico; "Bicloro" means "Double Bleach"
The original Ajax powder
slogan
was "Stronger than dirt!", a reference to the muscular hero
Ajax
of Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" which may be a pun
[
according to whom?
]
on "Greece.".
[5]
Another early slogan was "Ajax... the foaming cleanser!"
Advertising in popular culture
[
edit
]
The first slogan was used again for Ajax Laundry Detergent when introduced in the early 1960s, advertised with an armed knight riding a white horse. At the end of the
Doors
song "
Touch Me
",
Jim Morrison
says the slogan "Stronger Than Dirt". A widely mocked commercial in the late 1970s and early 1980s declared, "Armed... with AJAX!"
US actor
Eugene Roche
gained household fame as AJAX man, "Squeaky Clean", in many 1970s television commercials.
[6]
In the UK, character actress Ann Lancaster appeared on television advertisements featuring the slogan, "It cleans like a white tornado". Colgate ceased UK advertising for the brand in 1996.
[7]
In the Philippines, veteran actress Lorli Villanueva appeared in television commercials, featuring her character as "Maxima Labandera" from the late 1960s to late 1970s. The late actress
Nida Blanca
featured in Ajax detergent commercials after the
People Power Revolution
in 1986. The late comedian and Blanca's co-star
Dolphy
was the final ambassador of Ajax detergent before it was discontinued in 2000.
In Australia, Ajax Spray n' Wipe television
commercials
appeared around 1988 to 2010, all with the same music, based on
Ian Dury
's song "
Billericay Dickie
". The ads featured
soap opera
actress
Paula Duncan
and the same family members.
[8]
It is featured in
Carrie Underwood
's song, "
Dirty Laundry
".
*
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